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A/B Testing in Email Marketing: A complete guide

A/B Testing in Email Marketing: A complete guide

by Patricia | Aug 4, 2024 | Email Marketing, Technical Setup

Unlock the full potential of your email marketing campaigns with A/B testing, a powerful method that allows you to compare different versions of your emails to see which performs better.  In this article, we’ll take you through the basics of A/B testing,...
What are spam filters and how do they work? 

What are spam filters and how do they work? 

by Patricia | Apr 9, 2024 | Email Marketing, Technical Setup

In the fight against spam, spam filters are the front line of defense, protecting us from unwanted and potentially harmful email. But what exactly are spam filters and how do they work? In this article, we will delve into the realm of spam filtering, exploring its...
How to segment and target your cold email list

How to segment and target your cold email list

by Patricia | Mar 25, 2024 | Email Marketing, Technical Setup

Reaching the right person with the right message at the right time is critical to success. But achieving this level of precision can be challenging when sending generic emails to a large list. This is where lead list segmentation comes in. This article will walk you...
Email Bounce Back: What it is and how to fix it

Email Bounce Back: What it is and how to fix it

by Patricia | Mar 18, 2024 | Email Marketing, Technical Setup

Ever send an important email only to find it stuck in your Sent folder, never to reach its destination? Enter the frustration of email bounce back – when your email fails to land in the recipient’s inbox. In this article, we explore the concept of...
Email Verification: what, why, and how to set it up?

Email Verification: what, why, and how to set it up?

by Patricia | Mar 12, 2024 | Email Marketing, Technical Setup

Have you ever sent an important email only to receive a bounce-back notification? It can be frustrating and a waste of time. Email verification is a process that ensures that the email addresses you collect are valid and capable of receiving email. In this article,...
Email validation: how to troubleshoot Apollo contact import

Email validation: how to troubleshoot Apollo contact import

by Patricia | Feb 29, 2024 | Email Marketing, Technical Setup

Email marketing is a powerful tool, but its success depends on the quality of your email list. Invalid or inaccurate email addresses lead to bounces, spam complaints and poor sender reputation.  That’s where email validation comes in.  In this...
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