by Patricia | Apr 23, 2024 | Email Marketing
While flashy HTML emails may grab attention, plain text emails can be just as effective. This text-only format offers a level of simplicity and accessibility that resonates with many readers. But how do you create a compelling plain text email that stands out?...
by Patricia | Apr 22, 2024 | Email Marketing
Choosing the right format for your emails can feel like navigating a minefield. In 2024, with inboxes overflowing and attention spans shorter than ever, should you choose the clean simplicity of plain text or the visual appeal of HTML? Does one format reign supreme,...
by Patricia | Apr 16, 2024 | Email Marketing
Faced with a wall of silence in your inbox after sending a cold email campaign? You’re not alone. While cold email remains a valuable lead generation tool, securing a response in today’s overflowing inboxes can feel like an uphill battle. In this article,...
by Patricia | Apr 15, 2024 | Email Marketing
Cold email is still a powerful tool for generating leads and building relationships. However, navigating crowded inboxes and getting a positive response can be challenging. In this article, we’ll explore the current landscape of cold email response rates...
by Patricia | Apr 9, 2024 | Email Marketing, Technical Setup
In the fight against spam, spam filters are the front line of defense, protecting us from unwanted and potentially harmful email. But what exactly are spam filters and how do they work? In this article, we will delve into the realm of spam filtering, exploring its...