by Patricia | Aug 25, 2024 | Email Marketing, Technical Copy
Are your email campaigns hitting the mark? If not, A/B testing is a powerful way to fine-tune every aspect of your emails, from subject lines to CTAs, to ensure your efforts are delivering real, measurable results. In this article, we’ll take you step-by-step...
by Patricia | Jun 1, 2024 | Email Marketing, Technical Copy
Spintax is a game changer for email marketers, making it easy to create varied and engaging content. By using spintax, you can efficiently produce multiple variations of your emails, increasing personalisation and improving your chances of resonating with different...
by Patricia | Feb 26, 2024 | Email Marketing, Technical Copy
Have you ever wanted to create variations of the same content quickly and easily? Spintax could be the answer you’re looking for. In this article, we will explore what Spintax is, how it works, and how you can use it for your own purposes. Read on to learn how...
by Patricia | Feb 19, 2024 | Campaign Creation, Email Marketing, Technical Copy
Feeling overwhelmed by a cluttered inbox? You’re not alone. Fortunately, there’s a simple solution: strategic email tags. In this article, we’ll take a deep dive into 6 key tag types and help you unlock their full potential to increase engagement and...
by Patricia | Jan 23, 2024 | Email Marketing, Technical Copy
How to effectively write a follow-up sequence is a question that echoes in the minds of sales professionals across industries. In this article, we will learn how to craft strategic, value-packed messages that pique the interest of prospects and move them further down...
by Patricia | Jan 15, 2024 | Email Marketing, Technical Copy
It takes a carefully crafted series of messages to capture attention, keep your offer relevant, and ultimately convert leads into loyal customers. They are called “follow-up sequences.” In this article, we’ll show you how to create sequences that not...
