by Patricia | May 25, 2024 | Email Marketing
An email sequence is a powerful tool for nurturing leads, building relationships and driving conversions. By strategically sending a series of automated emails, businesses can guide prospects through the buyer’s journey, from initial awareness to final decision....
by Patricia | May 20, 2024 | Email Marketing, Outbound Strategy
Inbound and outbound marketing are terms you should use to improve your company’s positioning and optimise your sales processes. It is about attracting customers, getting their attention and, most importantly, keeping them for as long as possible. But what is...
by Patricia | May 13, 2024 | Email Marketing
Imagine reaching hundreds of potential customers with a single message, all tailored to their specific needs. That’s the magic of cold email outreach. But unlike the outdated phone call approach, cold email allows you to craft a targeted message that cuts...
by Patricia | May 7, 2024 | Email Marketing
Have you ever sent an important email that mysteriously never reached its destination? The culprit could be your domain reputation, a hidden score assigned by email providers that determines whether your messages land in inboxes or the dreaded spam folder. In this...
by Patricia | May 6, 2024 | Email Marketing
The inbox is a battleground for attention. Companies need a strategic advantage to ensure that their emails reach their intended audience, and email reputation is their secret weapon for maximizing deliverability. In this article, we will navigate the world of email...
by Patricia | Apr 23, 2024 | Email Marketing
While flashy HTML emails may grab attention, plain text emails can be just as effective. This text-only format offers a level of simplicity and accessibility that resonates with many readers. But how do you create a compelling plain text email that stands out?...
