by Patricia | May 20, 2024 | Email Marketing, Outbound Strategy
Inbound and outbound marketing are terms you should use to improve your company’s positioning and optimise your sales processes. It is about attracting customers, getting their attention and, most importantly, keeping them for as long as possible. But what is...
by Patricia | Jan 9, 2024 | Copywriting, Email Marketing, Outbound Strategy
In the world of email marketing, achieving impressive response rates is the gold standard for any successful campaign. The ability to effectively connect with your audience through cold emails is a skill that can take your outreach efforts to new heights. In this...
by Patricia | Jan 3, 2024 | Email Marketing, Outbound Strategy
Even seasoned marketers fall victim to common outbound email strategy mistakes that sabotage their campaigns and turn inboxes into conversion black holes. But don’t worry! Today, we’ll pinpoint the top 4 culprits and offer actionable solutions to turn your...
by Patricia | Dec 27, 2023 | Email Marketing, Outbound Strategy
In today’s digital world, email is a powerful tool for businesses to reach prospects and generate leads. However, implementing an effective outbound email strategy requires careful planning and execution. In this article, we will discuss four key points to...
by Patricia | Dec 26, 2023 | Email Marketing, Outbound Strategy
In the world of email marketing, there are two main types of leads: inbound and outbound. Understanding the difference between them can help you create an effective email marketing strategy for your business. Read on to discover the pros and cons of inbound and...
by Patricia | Dec 19, 2023 | Email Marketing, Outbound Strategy
Have you ever wondered what separates an opened email from a languishing one? It’s not just luck, my friend. It’s understanding the mind of an inbox warrior and using psychological levers to make your message irresistible. In this article, we’ll...
