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Step-by-step guide to running A/B tests

by Patricia | August 25, 2024 | Email Marketing, Technical Copy | 0 Comments

Are your email campaigns hitting the mark? If not, A/B testing is a powerful way to fine-tune every aspect of your emails, from subject lines to CTAs, to ensure your efforts are delivering real, measurable results. In this article, we'll take you step-by-step through...

5 CTA design tips every email marketer should know

by Patricia | August 19, 2024 | Email Marketing | 0 Comments

A well-crafted call-to-action (CTA) button can be the difference between a successful email campaign and one that misses the mark. The right design choices—color, size, placement—can turn a passive reader into an engaged customer with a single click. But what...

5 CTA tips to drive more clicks in your email campaigns

by Patricia | August 11, 2024 | Copywriting, Email Marketing | 0 Comments

Creating an irresistible call-to-action (CTA) is key to driving engagement in your email campaigns. A well-crafted CTA will not only grab your audience's attention, but will also guide them to take the desired action, whether it's making a purchase, signing up for a...

5 Automation Tricks for Cold Email Sequences That Get Results

Dec 11, 2023 | Email Marketing, Technical Copy

Learn how to personalize your messages, deliver value, optimize timing, and leverage automation for maximum success.

Email Marketing Automation: Step-by-Step Guide

Dec 5, 2023 | Email Marketing, Technical Setup

Discover the secrets of email marketing automation success. Learn how to implement automation effectively and achieve your marketing goals.

Combine Mailboxes for better Email Outreach

Dec 4, 2023 | Email Marketing

Combine mailboxes to increase engagement and boost conversion rates. Benefits of using multiple mailboxes per campaign.

Configuring DKIM, SPF, and DMARC Email Authentication Records

Nov 29, 2023 | Email Marketing, Technical Setup

Discover the key to email success with our comprehensive guide to DKIM, SPF, and DMARC records.

Mastering Email Deliverability: A Comprehensive Guide for 2024

Nov 28, 2023 | Email Marketing, Technical Setup

Unlock the secrets to ensuring your emails consistently land in the inbox and avoid the dreaded spam folder.

How to write a Cold Email: step-by-step guide

Nov 22, 2023 | Copywriting, Email Marketing

Master the art of crafting successful cold emails with our comprehensive guide. Learn the key elements, personalized strategies, and effective solutions to boost your email outreach.

How to improve deliverability with open rate tracking

Nov 21, 2023 | Email Marketing, Technical Setup

Learn how to fine-tune your sending frequency, minimize spam reports, address bounce rates, and enhance deliverability.

Best Domain Tracking Strategies

Nov 15, 2023 | Email Marketing, Technical Setup

Discover expert insights on combined and individual tracking, ensuring optimal performance and visibility in the ever-evolving digital realm.

Horizontal Scalability of Email Accounts

Nov 13, 2023 | Email Marketing, Technical Setup

Learn how to build a horizontally scalable email account structure to protect and enhance your email reputation. Gain insight into best practices for protecting your outbound process and ensuring efficient scalability in the dynamic email marketing landscape.

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