by Patricia | Jun 16, 2024 | Email Marketing
Maintaining a clean email list is critical to the success of your email marketing campaigns. In addition, understanding the definition, risks and best practices of email list hygiene can significantly improve your outreach efforts. In this article, we’ll look at...
by Patricia | Jun 10, 2024 | Email Marketing
A low sender score can spell disaster for your email marketing campaigns, leading to poor deliverability and reduced engagement. If your carefully crafted emails are ending up in spam folders or being bounced, it’s time to take action. In this article, we...
by Patricia | Jun 1, 2024 | Email Marketing, Technical Copy
Spintax is a game changer for email marketers, making it easy to create varied and engaging content. By using spintax, you can efficiently produce multiple variations of your emails, increasing personalisation and improving your chances of resonating with different...
by Patricia | May 25, 2024 | Email Marketing
An email sequence is a powerful tool for nurturing leads, building relationships and driving conversions. By strategically sending a series of automated emails, businesses can guide prospects through the buyer’s journey, from initial awareness to final decision....
by Patricia | May 20, 2024 | Email Marketing, Outbound Strategy
Inbound and outbound marketing are terms you should use to improve your company’s positioning and optimise your sales processes. It is about attracting customers, getting their attention and, most importantly, keeping them for as long as possible. But what is...
