by Patricia | Aug 25, 2024 | Email Marketing, Technical Copy
Are your email campaigns hitting the mark? If not, A/B testing is a powerful way to fine-tune every aspect of your emails, from subject lines to CTAs, to ensure your efforts are delivering real, measurable results. In this article, we’ll take you step-by-step...
by Patricia | Aug 19, 2024 | Email Marketing
A well-crafted call-to-action (CTA) button can be the difference between a successful email campaign and one that misses the mark. The right design choices—color, size, placement—can turn a passive reader into an engaged customer with a single click. But what...
by Patricia | Aug 11, 2024 | Copywriting, Email Marketing
Creating an irresistible call-to-action (CTA) is key to driving engagement in your email campaigns. A well-crafted CTA will not only grab your audience’s attention, but will also guide them to take the desired action, whether it’s making a purchase,...
by Patricia | Aug 4, 2024 | Email Marketing, Technical Setup
Unlock the full potential of your email marketing campaigns with A/B testing, a powerful method that allows you to compare different versions of your emails to see which performs better. In this article, we’ll take you through the basics of A/B testing,...
by Patricia | Jul 28, 2024 | Email Marketing
Activation emails are an essential tool for any experienced email marketer. Not only do they verify new users, but they also provide an opportunity to engage and build a strong initial connection with your audience. In this article, we look at the nature of...
