{"id":30,"date":"2022-12-21T17:36:33","date_gmt":"2022-12-21T16:36:33","guid":{"rendered":"https:\/\/outboundrocks.com\/learn\/?p=30"},"modified":"2022-12-21T17:59:23","modified_gmt":"2022-12-21T16:59:23","slug":"why-should-i-care-about-my-sender-score","status":"publish","type":"post","link":"https:\/\/outboundrocks.com\/learn\/why-should-i-care-about-my-sender-score\/","title":{"rendered":"Why Should I care about my Sender Score?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Maintaining a good sender score is important for a number of reasons in your outbound email strategy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/outboundrocks.com\/learn\/what-is-sender-score\/\" data-type=\"post\" data-id=\"28\">Sender score<\/a> is a rating system that helps to measure the reputation of an email sender. You can <a href=\"https:\/\/outboundrocks.com\/learn\/what-is-sender-score\/\" data-type=\"post\" data-id=\"28\">learn more about it here.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few key benefits of<strong> keeping a high sender score<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Increased email deliverability: A high sender score helps to ensure that your emails will be delivered to the recipient&#8217;s inbox. This is important because if your emails are not delivered, they will not be seen by the recipient and cannot contribute to conversions or sales.<\/li>\n\n\n\n<li>Higher open rates: When emails are delivered to the recipient&#8217;s inbox, they are more likely to be opened and read. This can lead to higher open rates, which can translate into increased conversions and sales.<\/li>\n\n\n\n<li>Better engagement: When emails are delivered to the recipient&#8217;s inbox and are opened and read, there is a greater chance that the recipient will engage with the content, such as by clicking on a link or filling out a form. This can lead to increased conversions and sales.<\/li>\n\n\n\n<li>Increased brand reputation: A high sender score can contribute to a positive reputation for your brand. This is because a high sender score indicates that your emails are reputable and are likely to be delivered to the recipient&#8217;s inbox. This can lead to increased trust in your brand and, ultimately, increased conversions and sales.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">In summary, maintaining a good sender score is important for your outbound sales strategy because it helps to ensure that your emails are delivered to the recipient&#8217;s inbox, leading to higher open rates, better engagement, and increased conversions and sales.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Want to make sure you optimize your sender score for your Outbound Strategy? Check out <a href=\"http:\/\/outboundrocks.com\">outboundrocks.com<\/a> to learn more!<\/strong><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Maintaining a good sender score is important for a number of reasons in your outbound email strategy. Sender score is a rating system that helps to measure the reputation of an email sender. You can learn more about it here. Here are a few key benefits of keeping a high sender score: In summary, maintaining [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/outboundrocks.com\/learn\/wp-json\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outboundrocks.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outboundrocks.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outboundrocks.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/outboundrocks.com\/learn\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":4,"href":"https:\/\/outboundrocks.com\/learn\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"predecessor-version":[{"id":46,"href":"https:\/\/outboundrocks.com\/learn\/wp-json\/wp\/v2\/posts\/30\/revisions\/46"}],"wp:attachment":[{"href":"https:\/\/outboundrocks.com\/learn\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outboundrocks.com\/learn\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outboundrocks.com\/learn\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}