Sender score is a rating system that helps to measure the reputation of an email sender. It is used by internet service providers (ISPs) and email clients to determine whether or not to deliver an email to the recipient’s inbox.
A high sender score indicates that the sender is reputable and their emails are likely to be delivered to the recipient’s inbox, while a low sender score may result in the email being sent to the spam folder or rejected altogether.
Sender scores are based on various factors, including the sender’s IP address, domain name, and email content. ISPs and email clients use algorithms to analyze these factors and assign a sender score to the sender. A sender score can range from 0 to 100, with higher scores indicating a better reputation.
In an email marketing strategy, a high sender score is important because it helps to ensure that the emails you send will be delivered to the recipient’s inbox. This increases the chances that the recipient will see and engage with your emails, which can lead to increased conversions and a higher return on investment.
To improve your sender score, there are a few things you can do:
- Use a reputable email service provider (ESP) that has a good sender reputation.
- Keep your email list clean and up to date by removing inactive subscribers and addressing bounced emails.
- Follow email best practices, such as including a clear subject line and avoiding spam words and phrases in your email content.
By following these steps, you can improve your sender score and increase the chances that your emails will be delivered to the recipient’s inbox.
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