by Patricia | Jan 16, 2024 | Email Marketing, Technical Setup
Struggling with email deliverability? Get your emails into inboxes and out of spam folders with this comprehensive deliverability engine checklist that covers copy, technical setup, campaign tracking, and warm-up best practices. Read on for a roadmap to a...
by Patricia | Jan 15, 2024 | Email Marketing, Technical Copy
It takes a carefully crafted series of messages to capture attention, keep your offer relevant, and ultimately convert leads into loyal customers. They are called “follow-up sequences.” In this article, we’ll show you how to create sequences that not...
by Patricia | Jan 9, 2024 | Copywriting, Email Marketing, Outbound Strategy
In the world of email marketing, achieving impressive response rates is the gold standard for any successful campaign. The ability to effectively connect with your audience through cold emails is a skill that can take your outreach efforts to new heights. In this...
by Patricia | Jan 8, 2024 | Email Marketing, Technical Setup
Burned out by bouncing emails and disappearing leads? Stop sabotaging your outreach with a single domain and discover a hidden weapon: multiple domain systems. In this article, we’ll crack the code to building an email fortress that protects your sender...
by Patricia | Jan 3, 2024 | Email Marketing, Outbound Strategy
Even seasoned marketers fall victim to common outbound email strategy mistakes that sabotage their campaigns and turn inboxes into conversion black holes. But don’t worry! Today, we’ll pinpoint the top 4 culprits and offer actionable solutions to turn your...
by Patricia | Jan 2, 2024 | Email Marketing, Technical Setup
Have you ever wondered why some emails magically land in your inbox while others are relegated to the dreaded spam folder? The answer lies in a hidden world of reputations and scores, where your email sender wears an invisible badge called a Sender Score. This...
