by Patricia | Apr 22, 2024 | Email Marketing
Choosing the right format for your emails can feel like navigating a minefield. In 2024, with inboxes overflowing and attention spans shorter than ever, should you choose the clean simplicity of plain text or the visual appeal of HTML? Does one format reign supreme,...
by Patricia | Apr 16, 2024 | Email Marketing
Faced with a wall of silence in your inbox after sending a cold email campaign? You’re not alone. While cold email remains a valuable lead generation tool, securing a response in today’s overflowing inboxes can feel like an uphill battle. In this article,...
by Patricia | Apr 15, 2024 | Email Marketing
Cold email is still a powerful tool for generating leads and building relationships. However, navigating crowded inboxes and getting a positive response can be challenging. In this article, we’ll explore the current landscape of cold email response rates...
by Patricia | Apr 9, 2024 | Email Marketing, Technical Setup
In the fight against spam, spam filters are the front line of defense, protecting us from unwanted and potentially harmful email. But what exactly are spam filters and how do they work? In this article, we will delve into the realm of spam filtering, exploring its...
by Patricia | Apr 8, 2024 | Copywriting, Email Marketing
Have you ever poured your heart and soul into an email campaign only to see it languish in the dreaded spam folder? You’re not alone. Spam filters, the gatekeepers of inboxes, are constantly on the lookout for suspicious messages. These filters rely on...
by Patricia | Apr 5, 2024 | Email Marketing
An email list is the lifeblood of any online business. It allows you to nurture relationships with potential customers, promote your products or services, and build brand loyalty. But how do you convince website visitors to give you their valuable email address? The...