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Step-by-step guide to running A/B tests
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Step-by-step guide to running A/B tests
Are your email campaigns hitting the mark? If not, A/B testing is a powerful way to fine-tune every aspect of your emails, from subject lines to CTAs, to ensure your efforts are delivering real, measurable results. In this article, we’ll take you step-by-step through the process of conducting effective A/B testing, so you can optimise…
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5 CTA design tips every email marketer should know
A well-crafted call-to-action (CTA) button can be the difference between a successful email campaign and one that misses the mark. The right design choices—color, size, placement—can turn a passive reader into an engaged customer with a single click. But what makes a CTA compelling? In this article, we’ll break down the essential design tips that…
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5 CTA tips to drive more clicks in your email campaigns
Creating an irresistible call-to-action (CTA) is key to driving engagement in your email campaigns. A well-crafted CTA will not only grab your audience’s attention, but will also guide them to take the desired action, whether it’s making a purchase, signing up for a webinar or downloading a resource. In this article, we’ll look at 5…
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A/B Testing in Email Marketing: A complete guide
Unlock the full potential of your email marketing campaigns with A/B testing, a powerful method that allows you to compare different versions of your emails to see which performs better. In this article, we’ll take you through the basics of A/B testing, from what it means to the practical steps you need to follow for…
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Activation emails: What are they and how do I use them?
Activation emails are an essential tool for any experienced email marketer. Not only do they verify new users, but they also provide an opportunity to engage and build a strong initial connection with your audience. In this article, we look at the nature of activation emails, effective usage techniques and best practices to follow. Whether…
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Cold email lead generation: All you need to know
In the world of digital marketing, cold email lead generation is one of the most powerful tools for businesses to reach potential customers and drive growth. In this article, we will discuss all aspects of cold email lead generation, from defining what it is and why it is important, to outlining the steps for effective…
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Product launch email: what is it and how to create it?
Discover what a product launch email is and learn how to create one. Boost engagement and streamline your launch process with our tips.
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Inbox Zero: Strategies for ultimate email efficiency
Achieve Inbox Zero with proven strategies. Streamline email management, boost productivity, and stay organized with our expert tips.
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Email blast: what it is and how to do it right
Discover what an email blast is and learn best practices for sending effective email blasts to maximize engagement and impact in your marketing campaigns.
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Email list hygiene: definition, risks and best practices
Learn the importance of email list hygiene, the risks of neglect, and best practices to keep your lists clean and effective. Boost your campaigns with these tips.
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